Meet the Founder

Dasha Reynolds is the founder of Essence de Beauty and a multiracial Native American woman with a natural interest in personal development, presentation, and understanding how people and brands are perceived. Her ability to recognize patterns, question what isn’t working, and turn observations into practical direction has shaped the way she approaches both people and business.

Essence de Beauty began with her focus on femininity development and evolved alongside her expanding interests and expertise. Today, the brand brings together femininity development, image consulting, and brand strategy, reflecting a broader vision for helping women refine themselves, their presence, and what they create.